The process of increasing the amount of visitors to a Web
site by ranking high in the search results of a search engine . The higher a Web site ranks in the results of a search,
the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through
pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by
the search engine.